Survey measurement is complicated. We strive to ask questions that respondents understand and can answer as we intend them to. But often there is a gulf between the ideal respondents we design questions for and the real respondents who answer them. The Sixth Annual Likert symposium features four presentations about the speakers' experiences incorporating the respondents’ perspective and circumstances into the measurement process and its design. They present the methods they pioneered to do this and the positive impact this has had on the quality of survey data. Please join us for this hybrid event on March 8th.

Laura Wilson and Emma Dickinson, ONS - Respondent Centred Surveys: Putting Respondents at the Heart of Survey Design

Tammy Chang, University of Michigan - MyVoice: Elevating Youth Voice to Impact Policy and Practice

Chris Antoun, University of Maryland - Developing a Modular Survey App using Co-Design Principles

Emily Geisen, Qualtrics - Improving Web Surveys through Visual Design